Sichuan Provincial Drug Administration has released the advertising review information announcement for drugs and medical devices (Issue 12, 2025). This initiative aims to ensure the legality and accuracy of advertising content, Maintain market order, and protect consumer rights.
Key Policy Highlights
- Review Criteria
- Legality: Advertisements must comply with national drug and medical device advertising laws and regulations.
- Accuracy: Ad content must accurately reflect product information, avoiding misleading or false claims.
- Review Process
- Transparency: The review process is open and transparent, with detailed information on reviewed products and enterprises publicly available.
- Efficiency: Timely review and decision-making to ensure market agility and responsiveness.
- Market Supervision
- Regulation: Enhanced supervision to ensure compliance with advertising standards.
- Penalties: Strict penalties for non-compliant advertisements to maintain market integrity.
Policy Orientation and Industry Implications
The advertising review policy reflects Sichuan’s strategic focus on:
- Consumer Protection: Ensuring consumers have access to accurate and truthful product information.
- Market Integrity: Promoting fair competition and preventing misleading advertising practices.
- Regulatory Efficiency: Streamlining the review process to support industry development and innovation.
Conclusion
Sichuan’s approach to drug and medical device advertising review sets a benchmark for regional regulation, emphasizing legality, accuracy, and market integrity. Stakeholders in the pharmaceutical and medical device sectors should align with these guidelines to maintain compliance and consumer trust.-China Health Reform Pulse
Policy Source: http://yjj.sc.gov.cn/scyjj/c103179/2025/3/31/d2372efe246a44b5bf465e68ff31497d.shtml